Nowhere has Group Inc.’s ability to implement complex communications concepts more rigorously tested and proven than in the political arena - whether we’re producing a presidential campaign launch or a high-profile government summit. We’re regularly called upon to manage such projects - for the simple reason that we have shown again and again that we can not only survive but excel in this pressure-filled environment, where the workload is demanding, the critics unforgiving and the deadlines immoveable.
Our strength lies in our ability to meld the verbal, visual and technological elements of an event by drawing on a full-range of skills and talent and using the latest applications of new media products. In short - because we have to - we know how to get it right the first time.
During the 2004 presidential campaign, the Democratic Party, primary candidates and the Democratic nominee, all called on Group Incorporated to implement a variety of important communications projects - from the first primary debate to celebrity concerts, “rapid-response” issue spots and the Election Night gathering in Boston’s Copley Square.
Kerry-Edwards Election Night 2004 Election Night 2004 in Boston was Group Inc. and its Pictures and Dynamics Divisions doing what we do best - operating under tough deadlines in a rough political climate, and driven by high stakes and high standards. With more than 1,000 members of the media present - including all the major networks and more than 100 TV and radio stations, most going live around the clock from the site - the production challenges were sizable.
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